• Dominate on YouTube

    Connect Ads to Audiences with Relevant, Contextual Ad Placements
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The Targeting Adtech Advertisers Really Want - Content Driven Advertising

Content Intelligent Media Planning for YouTube: Vidiro enables advertisers to ensure the Right Ad gets to the Right Person on the Right Content - Right Now.

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The Future isn't Data Driven Targeting - it's Content Driven Advertising

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VIDEO LEVEL TARGETING at Scale

  • Custom Content Targeting at Video Level – not just Channel level targeting/exclusion

  • Create Whitelists, Blacklists and custom lists

  • Built-in swear words and violence filters

Relevant Ad Placements

  • Contextual Targeting - Brands improve brand safety as they can determine the actual videos they want to advertise against – not just the channels

  • Kid friendly too as ads are served based on content being viewed right now – not parental surfing habits

  • Ads are served based on content being viewed right now (like TV) – not historical profiling data

Identify Qualified Audiences – choose content relevant to your product

  • Custom Targeting via NanoSegments (niche audiences to mass audiences at scale)

Pre-Bid Segmentation – identify before you spend, what content you want to advertise against

  • Transparency on your ad spend

  • Content Selection and Verification is done in advance so you can see exactly where your ad spend will go

  • Unlimited Access to the entire YouTube inventory – billions of videos

  • Works on all ad formats for YouTube available in DBM/Adwords/GDN

  • Works across unlimited YouTube inventory – advertisers can determine exactly what content they wish to advertise against

Adaptive Programmatic Feature – Maximise Reach and Value:

  • Adapt each campaign as it runs to optimise performance.  Include new campaign relevant content and/or discard the lowest performing videos  

Find pre-trending influencers and emerging starts and talent

  • Identify the artists or influencers most relevant to your brand before they start to trend

Audience Engagement & Amplification tracking across Social Media (channel level stats)

  • Capture the most popular channels related to a specific audience segment

Compliant with Data Legislation

  • GDPR (which from 2018 affects global advertisers in Europe) & COPPA (prevention of tracking of u13s) compliant – No Cookies, No Tracking

  • The largest COPPA friendly database of Kids Content allowing advertisers to connect with relevant kids content, the hardest to reach category on YouTube

Find the Next Big Thing on YouTube

Strategic Ad Placement for YouTube

 

How to Find your Audience on YouTube

Pretty Awesome Adtech for YouTube

Our Award Winning Technology

Wins & Nominations in Digital Media Technologies