VIDIRO are a digital video performance engineering company specialising in the discovery, development, and targeting of niche audiences for video on YouTube.

The VIDIRO platform to incorporates advanced machine learning, information retrieval algorithms and additional in-house innovations and has been shortlisted and won many industry awards.

Founded by Kevin Magee and Simon Factor, VIDIRO is also a founder member of CeADAR (, Ireland's government endorsed international data analytics research facility. 

VIDiRO are heavily involved in the Data Analytics ecosystem in Dublin, Ireland.  We are founder members of the Irish government supported international Centre for Applied Data Analytics Research (CeADAR) where we collaborate on industry projects.

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Simon Factor (CEO) has 15 years experience creating services and building businesses in media tech and online video. Set up Moving Media in 2003 a leading digital services provider for publishers bringing media catalogues to digital markets. Simon has consulted for National Film and TV archives around digital video.

Kevin Magee (CTO) has 25 years experience building products and scaling world class engineering teams. He is a recognised expert in big data analytics, cloud computing, and digital media. He has held senior executive roles across a variety of industries and companies from the Fortune 500 to start-ups to University research labs.

Keith Johnson (Commercial Director) brand/tech thought leader with over 15 years operational experience in interactive TV/digital convergence space in London. Previously Head of Brand EMEA at Motorola and a Director at Ogilvy.




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